The "War for Talent" is in full swing: to attract young and talented employees to their region, companies—especially medium-sized ones—have to come up with good incentives. This is the case for REHAU AG, whose automotive department will soon be moving to the city of Bayreuth in order to strengthen its ties in research and cooperation with the University. The first step was the initiation of an architectural competition for designing a new, trend-setting commercial and office building, to be located on a fallow plot in the north of the city. The project

REHAU One House

will set the course of the future as the first component of a brand-new research campus.

Coming from

the central station,

the important road axis finds its logical conclusion in the new building. Here, making a restrained but confident impression, the company presents itself to the city.

The building takes on visual elements from the connecting side street that leads to the

historic center

in the south.

Inside, the

central hall

not only links the main entrance with the park entrance, but also the floors with each other. Here, under the glazed roof, is the heart of the building—a meeting place for the internal and external, as well as a multi-functioning venue.

The

square in front of the main entrance

incorporates open spaces for the in-house café, general seating, shady trees, and guest parking.

A

community garden

is provided on the roof of the parking garage. Including herb, fruit, and vegetable beds, these areas and their produce can be enjoyed by both employees and Bayreuthers.