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¯I Aerial View
Google Maps I¯

Praxis Dr. Kurz


Interior design and corporate identity for a doctors practice in Aying, near Munich

Location: Am Schmiedberg 3, 85653 Aying

Year: 2010-2011

In collaboration with: Laura Kummer (interior architect), Johanna Kurz (graphics, design)

Client: Dr. Sabine Kurz
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¯I Animal motif
Photo: Johanna Kurz I¯
When a

rural Doctor’s practice

changes hands, it creates an interesting set of new challenges not just for the new doctor, but for the supporting architects as well. In this case, there was an existing building that was very strongly oriented to rural areas; a long-standing doctor ready to pass on his lifework; a young doctor wanting to go to work with fresh impetus (without disconcerting the existing clientele) - and the whole project was seasoned with a low budget, allowing no big jumps or structural interventions.
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¯I Impression before the redesign
Foto: IFUB* I¯
The many successful years of practice of the predecessor meant one thing in particular: a thorough

clear out.
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¯I View towards the waiting room
Photo: Johanna Kurz I¯
Intensive discussions with the client helped identify the most important and influential areas for small design interventions. An

overarching color scheme

in slick white with warm grey tones creates a calming contrast to the existing, dominant wood and terracotta surfaces. Small accents in red were selectively incorporated.
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¯I View to reception area
Photo: Johanna Kurz I¯
New doors in bright white reflect light into the waiting room, where a

graphic wall band

in grey seamlessly integrates necessary elements like a protective bar to prevent chairs scratching the paintwork, magazine holders, and coat hooks.
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¯I Reception
Photo: Johanna Kurz I¯
The grey band leads round to its visual conclusion on the

reception desk,

forming a friendly welcome for the patients.
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¯I Waiting room
Photo: Johanna Kurz I¯
No scratches, no disorder. With the simplest of solutions, a chaotic seating area is transformed into a relaxing

waiting room.
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¯I View from the waiting room
Photo: Johanna Kurz I¯
The

View

from the waiting room is just right for invoking a sense of spiritual support.
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¯I Detail of kid's coat hooks
Photo: Johanna Kurz I¯
Even the smallest visitors can hang their coats with the special

Kid's coat hooks.

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¯I Consulting room
Photo: Johanna Kurz I¯
A professional, but above all comfortable atmosphere awaits patients in the

consulting room
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¯I Sign for consulting room
Photo: Johanna Kurz I¯
The seamless

graphic concept

functions as a logo, but also to orientate and inform the patients.
_I KLICK!
zur Website I_
¯I The Practice website
Design: Johanna Kurz I¯
The

Corporate Identity

of the practice was developed alongside the interior architecture and design. The comprehensive and uniform image of the practice conveys the high level of professionalism with which the young doctor has now made a name.
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¯I Chicken
Photo: Johanna Kurz I¯
Together with the graphic designer Johanna Kurz, a collection of small animal motifs were made and hidden throughout the practice, to delight both parents and children upon

discovery.

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¯I The house number
Foto: Johanna Kurz I¯
The

House number.

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¯I View to the entrance
Photo: Johanna Kurz I¯
No

structural changes

were made to the inside or outside of the building.